Ever wondered why some websites just 'click' with you? It's like they're speaking your language, understanding your needs without you uttering a single word. That's design psychology in action - a game-changer in how we experience the digital world. It's not just about making sites look pretty; it's about crafting experiences that resonate, connect, and yes, convert..
Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the case in the world of product design and marketing.
However, it’s not as simple as pressing an “on” switch and making the most of AI. You need to use it thoughtfully, strategically, and effectively.
In the vibrant world of product development, staying ahead of the curve is not just an advantage - it's a necessity! One of the most powerful ways of doing this is using data to inform your design choices. This ensures that the products you create resonate more deeply with your users. We leverage the power of data here at Appnova, but it is relevant and essential across all industries...
I’m sure you’ve landed on a website before, and thought, “Wow” - what you’re looking at and interacting with is just a level above the rest, right?And, I’m also sure that this is what you want for your own online presence! Well, what if I told you that the secret sauce isn’t just about having the best tech or the flashiest features?...
Another year is upon us, and as we wish Happy New Year to all of our clients and followers here at Appnova, it gives us the perfect chance to look ahead and discuss what’s happening in the web design industry at the moment. What are the latest web design statistics? Just how important is the design of your website in 2024? What trends should you be on the lookout for?...
Did you know that investing in User Experience (UX) has a 9,900% return on investment? When you combine this with the fact that the average consumer abandons five purchases every year due to a poor website, it’s not hard to see why UX is something you need to take very seriously!
Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer behaviour and purchasing decisions. 89% of marketers have said that building brand awareness is their top goal...
A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...