As marketers, we use storytelling to help customers understand our products. We use storytelling to build transparency and trust with consumers. We use stories to pitch and persuade. Without a good story, what makes your business different from the rest?
Luxury lifestyle marketing, a world where opulence meets sophistication, is a unique facet of branding that transcends traditional advertising. It's not just about selling a product; it's about selling a dream, an aspiration...
Explore the intersection of technology and luxury in eCommerce retail. Discover how emerging tech trends are reshaping the future of upscale online shopping, from personalized experiences to augmented reality. Stay ahead with insights into the latest strategies driving the evolution of luxury retail.
The global beauty and cosmetic industry brings in a revenue of $571.10 billion. The industry is clearly thriving at the moment! One of the reasons why this market is flourishing is because of celebrity endorsements. We’re seeing an increasing number of celebrities recommend health and beauty products, and this is driving purchases...
Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer behaviour and purchasing decisions. 89% of marketers have said that building brand awareness is their top goal...
Customers increasingly value experiences, rather than things. With this backdrop, we’re noticing a shift in the way that consumers spend their money. If you can provide a fantastic experience, you can be sure that customers will purchase from you again. This is why humanising your brand so you can connect with customers is key. Brand humanisation means adopting a more personable and relatable communication style when you interact with your customers, rather than the usual business jargon...
Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you can set yourself apart. But, what does fashion branding truly mean? And, how can you grow a fashion brand? Continue reading to discover the answers to these questions and find out more about the best fashion branding secrets from those in the know...
Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a large audience through social media. Through social media, top suppliers can connect with customers on an emotional level, differentiate their brands and build customer trust...
One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...
TikTok offers many opportunities for luxury brands, including collaborations with influencers, paid campaigns, and content creation that has taken root from behind-the-scenes videos to LIVE events. Burberry, Louis Vuitton, and Fenty Beauty, among others, are all paving the way for luxury brand TikTok...