With only 3 weeks left until 2015, Appnova’s inner-geeks are getting into a heated debate over which were the most remarkable tech news that took place this year. Undoubtedly the biggest marketing…
How advertising has changed. I can barely remember what life was like before the Internet. Without any doubts, social media is making an indelible impact on how we relate with one…
Should B2B companies use Pinterest, Vine and other social platforms? General Electric, who successfully capitalised on their ‘’inner geek’’, is now the role model for many B2B companies when it comes to…
6 annoying design mistakes that make you lose customers. Why people leave your website in less than few seconds? Well, you must be giving some sort of negative impressions. Here are the…
Hipster Santa is here! whats a hipster Christmas eCommerce? They say it’s the most wonderful time of the year, surely is the busiest and most challenging for eCommerces and retailers: websites are…
Web accessibility for older users 22.7million people. That’s the number of people aged over 50 years old, consisting of more than a third of the UK’s total population, according to the…
Emotionally-engaging branding is ‘‘a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level’’ (Smashing Magazine). What is…
About Pocket Wardrobe Appnova helped Pocket Wardrobe design and develop a fashion and lifestyle website and a mobile app where users can interact with fashion stylists, shop assistants and other in-the-know fashionistas.…
Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not…
The most controversial artwork by Maurizio Cattelan was displayed back in 2010 in front of the Stock Exchange building in Milan. While its official name is L.O.V.E., everyone who sees the artwork has…
Well-played Halloween ads of all time. Halloween is not just for kids and those who love cosplays. For brands of all industries, it’s the time when they prove that they are…
Easy ways to turn your SEO traffic into customers Trying to keep up with the ever-changing Google’s algorithm can be daunting. It is extremely hard to master the art of SEO…
