The psychology of likes and shares in social commerce

‘Social media is about social science, not technology’

– @briansolis

This infographic lays out social commerce routed in social psychology.

Today, shopping and social cannot be separated.

Almost 81% of SMEs use social media. And 94% of them use social media for marketing purpose (Mashable).

What can psychological reasoning tell us? – It reveals a close relation between social media and shopping habits.

The psychology of likes

The infographic was made by TABJUICE. It was based on Robert Cialdini’s studies ‘that identified 6 universal heuristics that shoppers use’ in decision-making. (See more on Brian Solis.)

How do consumers behave when faced with uncertainty?

How are their decisions shaped by others?

Have a look at the infographic. And get some inspirations! 

Infographic: Daily Infographic