Content, Digital Marketing, Website
In Italy, you don’t say Sambuca, you say Molinari. An iconic drink distilled by artisans, the recipe is a guarded secret kept by only one person every Molinari generation.
Molinari is a brand built on heritage. Their next challenge was to turn that distinct Molinari taste into an online identity that would resonate with a new generation of digital natives. Our solution was an effective digital and social media strategy that could interpret the brand values and philosophy.
How did we help?
Making use of carefully curated imagery to bring the brand to life, we designed a site that integrated with their social channels. Starting with Facebook, and later moving onto Twitter, Instagram and Tumblr, we created a meaningful social presence.
Our team managed everything from copy to artwork, and the aim was to reach a new, younger audience. We made it happen with Facebook ads and tailored campaigns targeting the 25-35 year old demographic.
