The Weird World of Luxury Brands / feat. Elephants draped in LV, Prada Frankestein-esque platforms and M.I.A.

It took three people to write the following song. Seriously.

Worldwide, the song has sold more than 6.6 million copies, making it one of the best selling singles of all time. Seriously.

Here are the lyrics. Seriously.

‘Ahuh Ahuh (Yea Rihanna)

Ahuh Ahuh (Good girl gone bad)

Ahuh Ahuh (Take three… Action)

Ahuh Ahuh

You have my heart

And we’ll never be worlds apart

May be in magazines

But you’ll still be my star

Baby cause in the dark

You can’t see shiny cars

And that’s when you need me there

With you I’ll always share

Because

[Chorus]

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath I’ma stick it out till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

You can stand under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh eh eh eh)

[Chorus]

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath I’ma stick it out till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

You can stand under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh eh eh eh)

You can run into my arms

It’s OK don’t be alarmed

Come here to me

There’s no distance in between our love

So go on and let the rain pour

I’ll be all you need and more

Because

[Chorus]

When the sun shines, we’ll shine together

Told you I’ll be here forever

Said I’ll always be a friend

Took an oath I’ma stick it out till the end

Now that it’s raining more than ever

Know that we’ll still have each other

You can stand under my umbrella

You can stand under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh)

Under my umbrella

(Ella ella eh eh eh eh eh eh)

It’s raining

Ooh baby it’s raining

Baby come here to me

Come here to me

It’s raining

Oh baby it’s raining’

Now, this tells us the world is going slightly crazy, right?

Luxury brands have to adapt and monetise, then. So the go like: “Is the world going mad? Let’s go madder!”

Et Voilà!

In Paris, an elephant draped in Louis Vuitton switched on the Christmas Lights at Galleries Lafayette.

Versace, AKA the brand that last year ‘revoked free publishing rights to its Facebook Page after activists covered its Wall with messages protesting the Italian fashion house’s use of sandblasting’ a technique that is ‘highly dangerous to workers, says Change.org’ and that ‘requires firing sand under high pressure, and has been known to kill workers in Turkey and Bangladesh. (Turkey banned sandblasting in 2009.) Anyone who inhales large amounts of silica dust can contract a lethal pulmonary disease called silicosis’ teamed up with M.I.A., AKA the artist, activist and refugee icon who, according to Wikipedia ‘has used networking sites such as Twitter and MySpace to discuss and highlight the human rights abuses and war crimes that Sri Lanka is accused of perpetrating against Tamils, citing news articles, human rights group reports, government reports, her own experiences as a child and on her return to the island in 2001 to support calls for a ceasefire.’ and, in a recent conference said she wanted to ‘”go around the world and look at the ugliness,” she said. “You weren’t gonna fix it, but I sort of believed you could through art.” The song “20 Dollers” [sic] began as a photo she took of a Madonna-stickered car in Liberia, then scrawled across in Photoshop, a singular example of the interconnectivity between her visual art, her music, and her sensitivity towards global inequity.’ for some new cool collections. Stay tuned!

Meanwhile, in L.A., the Prada Pink Satin platforms Elle Fanning wore at the “Twilight: Breaking Dawn Part 2″ Premiere, were becoming the laughing stock of the Fashionistas’ World 2.0

What do you think?

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