The End of Everything / Footballers on Instagram, $38,000 designer bags, extreme luxury and tigers in Dubai.

‘You see it’s broke nigga racism

That’s that “Don’t touch anything in the store”

And this rich nigga racism

That’s that “Come in, please buy more”

“What you want, a Bentley? Fur coat? A diamond chain?

All you blacks want all the same things”

Used to only be niggas, now everybody playing

Spending everything on Alexander Wang

New Slaves’

Kanye West / “New Slaves”

‘I just talked to Jesus

He said, “What up Yeezus?”

I said, “Shit I’m chilling

Trying to stack these millions”

I know he the most high

But I am a close high

Mi casa, su casa

That’s our cosa nostra

I am a god

I am a god

I am a god’

Kanye West / “I Am a God” (featuring God)

I will almost copy and paste the following article – by Colin McDowell, posted on The Business of Fashion’s website – in its entirety, as it is too bloody good:

‘Following news that a shop assistant in Zurich refused to let Oprah Winfrey examine a $38,000 black bag, Colin McDowell says astronomically priced products are emblematic of exactly what’s wrong with the fashion business.’

‘LONDON, United Kingdom — Historians take pleasure in giving portmanteau names to periods: The Age of Elegance; The Dawn of Civilisation; The Gilded Age. It is interesting to imagine what, in the future, will be the title given to today’s fashion period. Guilt and Greed, perhaps? The Death of Taste? I would suggest it could best be summed up as The Age of Irresponsible Excess.

To illustrate what I mean, take the recent little vignette that played out in Switzerland, starring Oprah Winfrey. In a Zurich shop, the American media icon expressed interest in a $38,000 black bag, displayed in a locked showcase. A shop assistant refused to get it out of its case to let her properly examine it. Oprah (who is estimated to have earned $77 million last year alone) was informed that it was too expensive for her and after a few more requests and refusals, she left. Many will agree with her assumption that she, an African American woman, was a victim of prejudice, and they could well be right. (My note: read again the lyrics to “New Slaves”)

Racial prejudice is intolerable to all civilised people and it is right that it should be rigorously questioned and examined. But what has not been questioned or examined in this particular case is something which should shock and appal all right-minded people. And that is the price asked for the bag. What an affront to society and civilisation it presents. Above all, it is a shocking indictment of the mindless greed of the higher echelons of the fashion industry and the way in which it has corrupted certain areas of society. Astronomically priced products are designed not to shock, but to excite a customer sufficiently to be determined to buy them.

To me this is exactly what has gone wrong with the fashion business. A spat between a designer and a journalist, like the one between Hedi Slimane and Cathy Horyn, is demeaning and embarrassing, but the “Oprah Bag” question is infinitely more important and should outrage us all. Can we really have respect for an industry that sells handbags for $38,000?

Read the rest here: 

So, while Kanye raps about the excess of contemporary society, the noveau riche disease and the God complex of the wealthy and tasteless, many still worship money and shamelessly show off their possessions, despite a universal grim economic situation.

Have we lost the plot? Yes.

Do you remember the ‘Rich Kids of Instagram’? if you don’t, check the following photos and the Tumblr. It will become a reality TV show, according to Mashable.

Other similar cases include ‘Arab kids of instagram’. 

And Rapperz on Instagram.

Oh, and don’t forget Footballers on Instagram, showing off.

Here’s Balotelli’s hand.

And Nuri Şahin’s collection of keys.

Hopefully, Gen Y will save us all – as Noah Kerner in this article posted by Forbes reckons: ‘My generation dreamed of making millions on Wall Street. Today’s young people dream bigger – building startups that change the world. is going for other stuff opposite direction

Or, if the world will not change, at least the filthy rich could use a bit of class, when bragging about their monies. Look at Snoop Lion’s Instagram shot – a sober, subtle image of what being rich and famous is about: travelling in style, with Louis Vuitton gear, while smoking a spliff. What else do you need?

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnovaand “like” us on Facebook for useful news and tasteful digressions about geeky stuff.