Did you know 47% of Marketers Are Betting on Smaller but More Engaged Audiences? In fact, in one recent study, 47% of marketers professed a belief that investing in micro-influencers and small…
The way we buy things has completely changed! Can’t be bothered to go to the supermarket? No problem; you can order same-day groceries without getting out of bed! Need a stylish new…
How many blogs have you read recently about using AI to stay ahead of the competition? Probably too many to count. But let’s flip the script for a second. In a world…
How well do you really know your customers? If your answer is “pretty well,” it might be time to dig deeper. Consumer behaviour is not just about knowing who’s buying what -…
Have you ever visited a website and felt effortlessly guided toward what you were looking for? That seamless experience isn’t just luck! It’s the result of carefully planned user journey mapping. Ensuring…
Social media has evolved far beyond being just a place to share selfies and holiday snaps. Today, it’s where trends are born, communities thrive, and, most importantly for businesses, shopping happens! From…
It’s crazy to think that we’re almost at the end of another year, isn’t it? 2025 is set to be a landmark year for UI design, with digital experiences getting more immersive,…
Have you ever wondered what your audience really thinks about your brand? Or maybe you’re curious about the trends they care about and the issues they face. Social listening is the tool…
Designing an eCommerce homepage that effectively drives conversions is crucial for online success. In the UK, the eCommerce landscape is robust, with nearly 60 million users in 2023, a figure expected to…
It’s all about our voices today; what they can do and what we can do with them. As consumers, we like the idea of being ‘hands-free.’ We like doing whatever we want…
Imagine walking into a world where every scent, shade, and texture is crafted not just to enhance beauty but to tell a story of elegance and exclusivity. That’s luxury cosmetics for you……
In today’s fast-paced digital landscape, beauty brands face fierce competition for consumer attention and loyalty. To stand out and create genuine connections, brands are increasingly turning to experiential marketing - a powerful…
